about chipotle in 2003 when most people couldn't pronouce chipotle, and since then we've seen over a00% or almost a 900% increase in new product launches with chipotle in grocery stores. that's incredible. for us it's been a great seller, we've seen a 40% increase in chipotle sales over the past few years. >> reporter: so where does the u.s. fall on the world's spice spectrum? >> india is the highest per capita consumption of spices. whereas in the u.s. our spice consumption is about a billion pounds per year, which is actually increasing significantly over the years. i think in the u.s. we're definitely becoming more comfortable and oriented to cooking with spices. >> reporter: but in the scope of the world where do we stand on a scale of one to 10? >> in the scope of the world i don't want to put us right in the middle, but i think that other countries play it a little safer as it come to herbs and spices. i think we're getting a bit more adventurous than we have in the past and happy to see that. >> reporter: mccormick management is happy to see that too. it turns more adventurous

everyone knows chipotle. that's a good soup. they serve it at the real chipotch chipot chipotle. check us out on facebook. don't go to chipotle for another 20 minutes. [ cellphon irping ] [ buzzing ] bye dad. drive safe. k. love you. [ chirping, buzzing continues ] [ horn honks ] [ buzzing continues ] [ male announcer ] the sprint drive first app. blocks and replies to texts while you drive. we can live without the &. visit sprint.com/drive. constipated? yeah. mm. some laxatives like dulcolax can cause cramps. but phillips' caplets don't. they have magnesium. for effective relief of occasional constipation. thanks. [ phillips' lady ] live the regular life. phillips'. >>> daily flash backs at the music city radio hall. they were designed to be a place where ordinary people could afford to experience high quality entertainment. 80 years later, 300 million people have seen shows and it's still the largest indoor theater in the world. so big that they even played a wnba basketball game there and it's across the street from the studios in new york. stalemate and gridlock. call it what

same goes for chipotle.talented people are quickly given promotions and opportunities to run more stores. mcdonald's similarly often praised for its gross margin improvements. by the way, because that's the best market muscle it can get low cost goods and it's got good leases but also because it has the technology to innovate on a quick scale. it does not bebefuddle its lesser skilled employees. they've gotten huge leverage per hour. gross margin comes into play in every industry i follow, always in i have did ways. often the key to gross margin has less to do with the cost structure of the company and more to do with the inventory conditions of an industry or a given company. now we're talking tech. semiconductor companies for example often produce flat out, making as many as they can. 24/7. but at times end demand wanes and the supply chain gets overwhelmed, it gets gutted. in order to move more inventory the chip companies have to cut price, which then lowers their gross margins and often makes their earn

you are saying -- chipotle is an expensive stock for what it is doing now.ll you like it. >> i'm saying that -- it is expensive in terms of the earnings you are getting today. the earnings are growing faster than the average company. mcdonald's thaernsings growth is much cheaper for dlar of earnings but not growing the earnings as quickly. chipotle growing earnings. more should drive the price, share price higher as a result of that p/e. it is -- it is a little bit riskier and edgesier for me. not my normal johnson & johnson. but you know, we put this whole list out today. it is on our website. it is free. and -- so we are happy to send it to you with all of our -- i think that you have to invest in these ballot sheet stocks. washington will screw this up. >> that doesn't surprise me. michael, have a great holiday. thanks for the lemon cake. for those of that don't know michael sing an evil man. pet we get fat because of it at christmas time. good to see you. >> you, too. happy new year. >> we can be bought with lemon cake here at cnbc. all right. since when

until -- >> chipotle seen that i was like an american dream. >> mike: he was discovered by the chipotle mexican grill restaurant chain. its marketing slogan is "food with integrity." larry peter has both and his cheese is in their restaurants. >> they're looking for people with passion. they want to go back and they want to buy a product the way it was 45, 50 years ago where cows are just on grass, they weren't pushed. >> mike: it's the slow food, sustainable farming, buy local organic quality food movement that has pushed artesian cheese into cheese sold. and larry peter has found the sweet spot. >> now the artists of the world, the chefs, are taking these cheeses and developing them in their recipes and it's a real plus. >> people look for acid in cheese. people look for the bite of the cheese. people try to take cheese and judge it like they judge wine. for an example, the dryer the cheese, the dryer the wine. >> mike: the petaluma creamery, its cows roam free and its owner has a vision. >> if you love what you do and you believe in yourself and put passion in anything you can do, yo

same goes for chipotle. with the most talented people are given promotions and opportunities to run more stores. mcdonald's, similarly. often praised for gross margin improvements. by the way, because it has the best market muscle, it can get low-cost goods and has good leases. but also because it has the technology to innovate on a quick sail. one, it does not befudle its employees. and gross margin plays a part often in different ways. often the key to the gross margin has less to do with the cost structure of the company and more to do with the inventory conditions of an industry or given company. now we're talking tech. semiconductor companies, for example, often produce flat out, making as many shifts as they can 24/7. at times, end demand wanes, and the supply chain gets overwhelmed, glutted. in order to move more inventory, chip companies often have to cut price which lowers their gross margins and makes earning too volatile to predict. therefore, too powerful given a high priced earnings multiple. th

monterey jack, chipotle sauce, and crispy onion strings.e life happens here. i need all the help i can get. i tell them, "come straight to the table." i say, "it's breakfast time, not playtime." "there's fruit, milk and i'm putting a little nutella on your whole-wheat toast." funny, that last part gets through. [ male announcer ] serving nutella is quick and easy. its great taste comes from a unique combination of simple ingredients like hazelnuts, skim milk and a hint of cocoa. okay, plates in the sink, grab your backpacks -- [ male announcer ] nutella. breakfast never tasted this good. >>> before we go, every morning before the show, we record promos for the local affiliates. and this morning, i got heckled while i was doing mine. take a look at what ron claiborne did to me. >> five, four. come on, ron. >> thank you, ron claiborne. >>> and thank you for watching. we're back tomorrow morning. we'll see you then. >> busted. [ female announcer ] what would you call an ordinary breakfast pastry that's been wrapped in a flaky crust stuffed wit

and tended for chipotle with the rapid deceleration of same-store sales.ling you in the true fashion of my good friend herb greenberg, both could happen to lulu. 14% of its shares have been sold short. shows you how the bears keep betting the momentum will stall and the stock will plummet. but that bet was unrequited this quarter because lululemon even at $10 billion has more going for it in a secular fashion, the strength of the health movement with which it's heavily identified, and the technology of the clothes. technology. which is regarded as unique and more innovative than any other clothier out there, including technology-laden under armour. the ardor continues, the shorts get confounded ander, once again the quick draw types who don't bother to wait until the conference call get smoked to smithereens. it's not too late to buy lululemon. stick with cramer. >> announcer: it's a brutal full-contact sport. >> from the time the whistle blows -- >> traders bracing for what could turn out to be a wild session. >> -- to the last play of the game. >> market

house. >> i love a grilled cheese from the waffle house, chipotle, i love the burritos.se. many of those things would be great. >> and i've also heard that you've never bought a suit. >> i haven't. i've never bought a suit. >> do you own a suit today? >> yes, i own two suits today that i know of from the ryder cup and the presidents cup. >> so you've never gone to a polo or a men's wearhouse. that's how you have your suit? >> that's how i have my suits. >> casual. >> exactly. >> you went to milton, right? >> milton high school. >> that's where my dad graduated, milton high, the panthers. did you play on the same golf course? same golf team with boo? >> boo is 5 1/2 years older and heath slocum. they were just out of there. >> speaking of, boo made us all proud in southwest florida, and then he rode his driver down like a horse. >> dad was a green beret. tell us about your dad. he put a golf club in your hands for the first time? >> for sure. mom made him. at 6 or so, my mom said the only way he could go play golf is if he takes his son. for me, you know, seeing my dad go

geez, where does chipotle, dropping more than 100 points, losing a quarter of its value in a matter ofays, when in july of 2012 it reported a disappointing quarter that suggested the company might be more vulnerable to economic weakness than we previously thought. we thought it was a secular grower. suddenly there was the question did it have cyclical weakness? chipotle had been riding up for years, massive gains still, but after a growth name loses its mojo, got to be cautious because the pain can last for years as the stock goes through a painful process of george costanza-like multiple shrinkage. yeah, years, as momentum-seeking investors gradually play less and less for progressively slower earnings growth, and so they -- all the growth managers get shaken out and the multiple sinks to levels where the value-oriented investors become interested, think maybe there's a takeover. when you see multiple compression don't hang on for the full ride down. just sell. you can catch it later, believe me. bottom line, to build a portfolio that can work in every kind of market, you need a fast

worst chipotle.white house tip of the day radio guy and for lauderdale minutes from a quick profit i want to watch quite a good because you've never seen anything like this on trial. going on i mean martin this is breaking this thread so today is army private whistleblower bradley manning's twenty fifth birthday. the government's most horrific war crimes even more so the reaction to those revelations has revealed the u.s. military's utter impunity from said crimes many people including myself see bradley manning as a hero who put his life on the line to provide the truth to the american public the u.s. government however sees manning as a traitor and is charging him with aiding the enemy something that could land him the death penalty by the time he's scheduled to be court martialled spent over a thousand days in confinement much of which in solitary might be a lonely one happy birthday bradley stay strong we haven't forgotten about you buddy so. let's look at more of your never seen anything like th

. >> this year as mcdonald's was signaling that china was weakening, chipotle. this year domestically, we're starting to see sales trends weaken. yum was doing fantastically in both regions. yum gets it disproportionate from the sales. relative to the competitors in china. about 45%. and a lot of investors were wondering how these guys were bucking the trend for so long. to me this is a little curious. they just gave guidance on china sales on october 10th. to me they may have a bit of a credibility problem. the other one we were talking about is tiffany's. these are a tale of two cities. they have downgraded yesterday and that was also based on china. you are getting it on both sides of the spectrum. high end and low end. >> that is a great point in terms of their guidance. that is what caught the markets by surprise given the proximity of the most recent guidance. now they are saying there are sudden slowing signs in china. that's not very good. >> sudden slowing signs seems strange to me. a lot of people are concerned about the china growth story for a while.

. >> after $100 million in shared buy becomes, where could chipotle mexican grill be headed? >> i like the fact that everyone has given up on them and they are now ready to expand the shop house kitchen thing. i think the $235 to $250 i'm bullish on them. need a boost? is starbucks could be the right brew. they have a great price and because teavana is um-hum good. the lightening round is coming up next. >> keep up with cramer all day long. you won't take my life. you won't take our future. aids affects us all. even babies. chevron is working to stop mother-to-child transmission. our employees and their families are part of the fight. and we're winning. at chevron nigeria, we haven't had a reported case in 12 years. aids is strong. aids is strong. but we are stronger. and aids... ♪ aids is going to lose. aids is going to lose. ♪ can i still ship a gift in time for christmas? yeah, sure you can. great. where's your gift? uh... whew. [ male announcer ] break from the holiday stress. ship fedex express by december 22nd for christmas delivery. but when i was in an accident... by

. >> after adding $100 million in share buybacks, where could chipotle mexican grill be headed? >> i like the fact that everyone has given up on them and they are now ready to expand the shop house kitchen thing. i think the $235 to $250 i said they bottomed but i'm bullish on them. need a boost? starbucks could be the right brew. they have a great price and because teavana is good. the lightning round is coming up next. >> keep up with cramer all day long. follow @jimcramer on twitter. >>> it is time for the lightning round. we are both kicking it back and forth whether to pull the trigger. you should have one too. knock out ko. allen in michigan. >> jim, booyah. i'm currently holding sprint and i've had a pretty decent gain. >> i don't want you to take that gain. i want to buy one. do not sell sprint it is a good one. matt in michigan. >> i was wondering about toyota or ford. >> i pulled up with the subaru guy. their business is good. i prefer ford to toyota. tracy in arkansas. >> yes, booyah. >> ctlp or cplp. >> okay yeah. it is an mlp. i've not like international shipping. w

one word review -- >> somebody went to chipotle. was it the resting place for a symbol of grace? muse from north korea that makes some sense. they found a lair of an ancient king. it noted, a rectangular rock carved with the words unicorn lair is in front of the lair. it is believed to date back to the kingdom in known 18 to1892. evidence that pyongyang was the capital o ancient korea. they are known for odd claims, but this seems rock solid to me. for more let's go to mike michael son in pyongyang. mike, have you been able to visit the unicorn layer? >> hey, greg, i am here in pyongyang where archaeologists have made a pretty big discovery. unicorns are real and they were a favored pet a thousand years ago. the animals were a symbol purity and grace, and they still are. that's right, the north koreans have shown me a live unicorn and let me film it. let's watch. >> that was purely a pug dressed as a unicorn. >> that's it from pyongyang. back to you, greg. >> you know, i should have shot him this the face when i had the chance. >> the pug? >> no. >> that's wrong. >> terry, this s

there's a chipotle outside and the salvation army ringing the bell. it was a normal day. >> so someone from the salvation army -- one of the salvation army guys came in and said this was a gun. >> it was an older man that i rode the bus with and met him last week. we had a connection. he said the man has a gun and i turned around and there you see it a man running with a ski mask and bulletproof vest and gun. >> you are saying he had a bulletproof vest. what kind of vest. >> like teflon, like -- like the sheriff would wear, you know. >> was he wearing -- what kind of pants? what color pants, do you remember? >> like black. like black levis. he blended in besides the hockey mask and gun. >> i have heard the people describe the mock hockey mask as well. >> like jason, the old-school hockey mask, the two eyes and mouthpiece. almost like it shows, it forms the lips but it doesn't really. >> at what point had the shooting already begun when you first saw him? >> no. he was running. i was close to the door. i was right by the exit, near the exit. as he was

with everyone from mcdonald's and darden, cracker barrel and chipotle disappointing the street, only panera has remained strong. my takeaway please don't draw conclusion that china's back sliding. we have way too much evidence to the contrary. just conclude that something's awry right now in china for yum, for the colonel. and just specific to him. and that not too long from now chairman ceo david novak will fix it so ultimately there will be better times ahead for yum. stay with cramer. >>> stay connected to cramer on madmoney.cnbc.com. >>> make sure to catch me this weekend on "meet the press" with david gregory,

with everyone from mcdonald's and cracker barrel and chipotle disappointing the street, my takeaway please draw conclusion that china's back sliding. we have way too much evidence to the contrary. just conclude that something's awry right now in china for yum, for the colonel. and just specific to him. and that not too long from now chairman ceo david novak will fix it so ultimately there will be better times ahead for yum. stay with cramer. >>> stay connected to cramer on madmoney.cnbc.com. n you take a . ...at the best schools in the world... ...you see they all have something very interesting in common. they have teachers... ...with a deeper knowledge of their subjects. as a result, their students achieve at a higher level. let's develop more stars in education. let's invest in our teachers... ...so they can inspire our students. let's solve this. sometimes what we suffer from is bigger than we think ... like the flu. with aches, fever and chills- the flu's a really big deal. so why treat it like it's a little cold? there's something that works differently than over-the-counter remedies

find that your company does not trade with kroger or safeway and trades more with starbucks and chipotle you ever find that to be odd that those are kind of the comps? >> well, i think they trade with us. you know, i think we've got a very nice valuation from the market. people, i think, appreciate our growth and our culture and the spirit of our company which, i think, is a little bit different. >> right. it's an ethos. now, i go to your store, i look now -- because i have two vegetarian daughters. i always have to look to be sure. what can you do to make -- i think vegetarianism is one of the biggest trends worldwide. i think if you go international, it's going to be a big trend. what can you do to make it clear that this doesn't have chicken lecithin? i've mentioned this because trader joes, a competitor, has really gone out of the way to tell you whether something's vegetarian or not. >> well, i think -- that's a good question. i don't know, i'm going to go back and look at it after this interview. i'll go back and look at what they're doing and see how we can improve what we're doin

chipotle, the stock was a pure juggernaut for a long time.hard from its all-time high in part because shorts are piled on it, einhorn and others. taco bell's eating their lunch. of course, i don't even -- they're both mexican, but i think different consumer range. last quarter they beat the street pretty good, they have revenues up 18%. same-store sales are less than 5% in the last quarter, year to date 8%, and that's what was scaring wall street a little bit. but i think the stock has overcorrected here and taken that into account. we're pretty set up for a surprise to the upside now because expectations have come down so much. cheryl cheryl but i can see the concern for investors that have been riding this stock, it has been one of the best performers in the food sector. i can see where they'd get a little nervous that they've grown too much, they've saturated the markets and a pullback would be, i guess, normal in a way. >> they've got a lot of room with growing restaurants. to that point, the 53-week high is $442. the stock is trading now

but i'm a big believer in leading stocks in the market and over the last year you had things like chipotlein coffee, netflix, apple seems to have what i consider the characteristic of every major top of a great stock and went from 15 to 700. it is overloaned andover's about love and showing serious distribution and if it keeps going down i think it could be indicative of markets. dennis: not just falling out of love because it is a cheap stock, 14 times earnings versus market average of 20. >> keep in mind apple's earnings are decelerating a big way. a grown 50s and 60s last couple quarters in the 20s. if that worsens cheap might not be so cheap anymore. i am a big believer in stock price performance. the market is a great forecaster of the future and if apple gets squeezed and maybe they come out with an iphone that everybody doesn't jump all over because there are six out there already, that may be the end for now. apple had a run from 15 to 700 since the ipod and every stock has had a shelf life. dennis: they do tend to fall down. we have seen the european blow up coming for two years.

chipotle also favored well with consumers what is environmentally friendly and focusing on the originsod. among the worst was an ad from apple which featured a take genius coming to the rescue of less text soave consumers. pizza hut also did not favor to a well which its stunt challenging the public to ask what peace the president obama and mitt romney preferred or the town hall style debate. >> new this morning. that fda is one in more than 350 medical practices that they may have received counterfeit or unsafe boats talks from a canadian supplier. the fda says that they have not approve batches of the ring cold treatments shipped by suppliers owned by kennecott canada drugs. the fda says that canada drugs was previously tied to shipping unapproved and counterfeit cancer drug. this is a fda's this warning this year about foreign suppliers providing an unapproved drug spirit >> we will be right back. will continue to see sunny skies. we will wrap up the cloud cover as we head into tonight. we will introduce moderate went into the forecast. >> tomorrow, christmas day we have major chang

howard schultz -- chipotle problem do. they want to eliminate the line issue. they are putting stores up. schultz mae be a better adder of stores. i want to hear more about india. i think one thing that howard schultz said when he was on our show right here was that europe is turning. if europe turns, china is strong. this is not a yum situation. >> those revenues are at 50% in 2012. this is a major, major group for starbucks. now they'll link rewards card to some of these products. you go to the supermarket and somehow that will be linked that reinforces the ecosystem so consumers can get rewards even if they buy starbucks products out of the store. >> short of the line, more complex the kitchen can be. the pipeline for new products in years to come. >> they have great stores. if the stores can handle more, gross margins could go up. remember, the price of coffee has come down dramatically. has the price of your cup of coffee come down? they don't really pass that on. >> it's like the prime rate when that gets lower. rough morning for pandora. ceo joe kennedy

they're kind of like chipotle. 2,000 people for the holidays, drivers, cashiers, people that can helpt a lot of these jobs will go through the holiday season as well into next year. >> brian: what are limited brands? >> you actually do know, they own victoria secret. ring a bell? >> brian: really? >> your favorite company ever. they also own white barn and candle and bath and body works. 55,000 employees for the holiday season. they hired the same amount this year as last year. they still need help. a lot of lingerie to be sold. >> brian: go get a job and write you. >> yes. the guest you had on yesterday, she got a job and wrote us. so if you get a job through the site, e-mail us or if you're a company looking to hire, e-mail us. you may be on tv one way or the other of the i'll put all the details on my web site. >> brian: thank you very much. coming up, take a good look at this picture. do these look like spies to you? former president's dogs suspected of working for the soviet as soon as on this day in 1974, harry chapin had the number one song "cats in the cradle." it takes nine h

slightly better into the realm of cheesecake factory if it were an evening occasion or even into chipotlef a lunchtime occasion and people are trading down into fast food so where you are are in the mid price point which doesn't necessarily have a core customer for somebody to trade into it. i think they are getting squeezed from both sides. we think casual dining they could be losing share to competitors showing positive same store sales and that would be something like brinker which owns chilies. >> we have a bigger problem that's emerging. brian moynihan was talking about small businesses impacted by the fiscal cliff. i did an interview yesterday afternoon with someone who has done hundreds of channel checks and works in the same areas as you and warns me that he's seeing softness. take a listen. >> we're seeing now october, november little bit of a slowdown. it's due to post-election blues. fiscal cliff coming up. you had hurricane impact on the northeast when most of the companies report fourth quarter sometime in january i think they will probably see some sort of a modest slowdown

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prueba el humeante chipotle steak & cheese, el suculento steak & bacon melt, y el clásico big phillyway! come sabroso y fresco. y te damos las gracias ofreciéndote subs de seis pulgadas ia dos dólares! el cold cut combo o el meatball marinara a dos dólares cada uno -- solo en diciembre. ven hoy por tu sub ia dos dólares! subway. come sabroso y fresco. ziploc te ayuda a compartir... con estilo, manteniendo frescas tus delicias navideñas, con diseños ideales. la colección limitada para las fiestas de ziploc, disponible ahora. sc johnson. disponible ahora. ahora olive garden tiene la cena 2 por $25. comienza con todo el pan y ensalada que quieras. después escoge 1 aperitivo para compartir... ...y 2 platos principales entre 5 opciones, como el nuevo smoked mozzarella chicken. es la cena italiana 2 por $25 de olive garden. y te damos las gracias ofreciéndote subs de seis pulgadas ia dos dólares! el cold cut combo o el meatball marinara a dos dólares cada uno -- solo en diciembre. ven hoy por tu sub ia dos dólares! subway. come sabroso y fresco. ven hoy por tu sub ia dos dólares! ahora oli