we did chipotle pesto. and they're so diverse, you could do anything. it could go with fish, meats, pastas, anything. basil pesto. >> supplying steve with all of that versatile greenery is bay area legend armanino foods. in business since the 1920s when the family supplied fresh vegetables and herbs to the growing italian community in san francisco, they are now the leader in fresh-from-the-farm pesto, all thanks to a special recipe for success. >> recipe for pesto actually started with my grandmother, and we thought it was a great product, but no one knew about it. and so, we tried it d processed, brought it to the supermarket, and it started to work out. >> the armanino family says the first year, they sold only 1,000 or so cases. but now, they are shipping upwards of a million cases annually. and they attribute much of their success to their special connection to agriculture. >> a lot of people don't realize just about everything you eat today, you kno originates on the farm. a lot of people don't even consider that or don't think about it. whether it