they also tried, chito jesus, remember that one. it's hilarious to mock him. here's the prom, people like chito's available their jesus. you put those together and i want to take very so look at his, low-energy job. can't turn that into a positive. the moment you heard it he said that's an unusual thing to say contacts a politics and watch how often he uses he's consistently operating in this thin band. it's just always a little not what a president should say. so the little bit wrong secant look away. that is this high-energy campaign. before you heard the probably thought, this jeb bush guy looks like a calm collected executive. i could see him as president. the moment you heard low-energy and in comparison to high-energy trump you can see him the same again. same with other nicknames like cooking hillary. you could guarantee something would come up with the foundation. doesn't matter if any of its true you be drawn to that nickname and reinforced. >> when you say it doesn't matter, you be drawn how broadly do mean that? do you have to be somewhat inclined to

i think there was also chito jesus they used against him, hilariousthat part was good, but people like chee-tos and they like their jesus. didn't work on that part. >> your blog august 2015 you said at a time nate silver and others saying he's got a 2% shot, you were saying it's a 98% shot. i should also point out in terms of your abilities to see his skills of persuasion as far back at 1990. via "dilbert." you were drawing about the persuasive powers of donald trump. so what is, in short oerter, the skillset had brings to the table? >> well, a lot of people don't know that his pastor was norman vincent peale, when he was a kid. >> right. >> and norman vincent peale wrote "the power of positive thinking" we see that mind-set in everything he does. for example, when talking about the economy recently the gdp, he said, well, it was 3%, but i think it could sbbeen 4% except for the hurricanes probably be 4% later. actually thinking the economy into that state. because the economy, if you don't have a resource constraint, is really driven entirely by psychology. if you think next year is b

they also, this is my favorite, chito jesus, remember that one, which is hilarious, it mocks him but here is the problem. people like she does and they love their jesus. but those together, i want to buy a bag, both of those have the quality there was something positive. look at his. low-energy job, can't turn that into a positive. the moment you heard it you said that is an unusual thing to say in the context of politics and how often he uses something out of place. that is part of technique. he is consistently operating in this band of wrongness, not so bad that he must be executed, he's not going to get impeached, just not what a president should say. that is the first thing in this technique. it is a little bit wrong so you can't look away. then he built in a confirmation bias later. in this case contrast, i energy campaign. before you heard that, this jeb bush guy looks like a calm, collected executive, the perfect person you would want in an emergency. i could see that guy is president. the moment you heard low-energy and realized it was comparison to high-energy trump you coul