chopra how they're thinking about it. there's clearly so much misunderstanding about the space, and marketing played into it you still see it out there. >> yeah, and carl, while we're waiting for the director to be ready, i mean, it's not just crypto, of course, we've seen a lot of retail activity in the markets lately, you know, so many different types of financial products that are out there as fintech firms target consumers. you wonder, to what degree he's getting involved in that as well. >> yeah, dee made a great point just about the marketing to the retail consumer, bloomberg had data out last week, guys, spending on crypto investelevisn ads in the month of february, super bowl month, was like $84 million. in july that fell to $36,000, dee. they went through this wave of hypermarketing and we're going to see we're probably still trying to gauge the effects. >> remember the super bowl, ad after crypto ad. >> yes, indeed and they keep going. well, we are getting the director's audio figured out, let's pay some bills w