. >> chris bilson of global financial private capital. >>> what does it take to produce a blockbuster video game? sony thinks it has the answer and is hoping for a billion dollar payoff. >>> sony is hoping its new video game infamous second son will be a huge hit. it's spending nearly $100 million or production, marketing and advertising. that's more than many hollywood movies. josh lipton takes us inside the making of a blockbuster. >> reporter: think it costs a lot of money to make a blockbuster movie? >> for all we know we may be able to patch you through to their security. >> reporter: try producing a blockbuster video game. one week from today sony will release infamous second son. its first big exclusive game for the ps 4 video game console. this is a third installment of a series that has been very successful for sony, and one that it hopes will help it continue beating microsoft in the console wars. making and marketing a game like this can require an enormous budget. >> a big budget game title right now will cost almost as much as a feature film. i mean, you can talk budgets