ceo chris diorio joins us now. about the technology that your chips, because if you take a look at some of the companies that you work with, it really stands industries, but just give us a quick explanation of what your chips actually do. >> thank you. we make effect of barcodes. think of a miniature video chip, smaller than a grain of sand they can communicate identify information about an item. and the benefit of those wireless codes of the standard barcode is you can read them without line of sight, ada the thousand items per second after a 30 foot range. those capabilities of the transforming inventory visibility enterprises from aviation to retail to general merchandise to hospitals and pharmaceuticals. kind of every possible vertical you can think of. >> talk to us about how they are being used when he come to the retail industry in particular because it has been the story of the past couple of years. you think about some of these big-name retailers and they are the dealing a lot with theft and the stores rea