it's not necessarily that even my friend chris gilliard, who's in the book, as you know, chris, hyper visible gilliard talks about silicon valley supervillains. and even he points out that. the supervillains in comic books, they believe that it's for the good, that they'll conquer the world right. and so you know the the the jesus figures, the bad jesus kind, you know, they really believe that it's for the good that. they get all the billions. it's what i would call a digital puritanism where, you know, there's this belief like puritans had this belief that you intellect and, you were, of course, going to the best possible heaven and everybody else was going to fire and brimstone hell. and there was nothing you could do to change fate. you could only do the protestant work ethic to show everybody. of course, the little lead. i mean, why wouldn't i right me? you may not be, but so there was that, but now we have this belief of like, well, it's kind of similar here and you could say, well, yeah, it's similar, except we don't a literal heaven and a literal hell, but we kind of do. yeah i