chris hughes. susan he we. robert hughes, jr.. john hubbard. timothy robert hughes.t my big brother we miss you and love do end a special shot out to friends and family for support during the tough times to keep the strong. think do. >> william christopher hunt. joseph gerard hunter. and mine uncle of firefighter from rescue three per cry well loved son, brother, husband, son, brother, husband, fathe r, now a grandfather, a cousin and fend too many. think do. >> stephen high land, jr.. robert him all. thomas hynes. walter hines. michael i again frederick christopher noble. stephanie herve. todd is it. alexander. lacy ivory. into my father we love you and ms. you. and my father. dad it we love you, we miss you every day. >> broke jackson. jeremy jacobs. jason jacobs. michael jacobs. steven jacobsen. steven jacoby. jack dennis. rabin jalbert. amy jarret. france was on the air. called jeffers. carlos jenkins. luis jimenez, jr.. charros and john. and my grandfather poppy will always live in our hearts coming your family and friends love you. we know you would be so proud

chris hughes, co-founder of facebook and publisher and editor in chief of the new republic.writer for president jimmy carter. great to have you all here. we also have bob sha rurump whos worked for several campaigns, a senior fellow. great to have you here. >> i assume i'm over here in the corner because i was representing the tie-wearing -- then i saw waldner, and he has a tie on, too. >> i let him go this time but you are at the tie-wearing camera. let's start with the basic question of, sasha, this is something you're doing research on and from what i've read of the parts of your book that have been published, there's more and more scientific approach of testable hypotheses, rand yamization, experimental looks at the way campaign methods work. what does that research say about ads and their effectiveness. >> one of the few times people have measured the impact of ads was in rick perry's 2006 campaigns where he brought on four academic political scientists and invited them to run randomized control trials on basically every aspect of his campaign -- >> he said you guys tel

i spoke with elaine and bob hughs, their 30-year-old son, chris, was killed in the south tower. he worked on the 89th floor and every day for them they say it feels like 9/11 but they also had a bigger message and, suzanne, that bigger message was we can never be beaten. today was very important for them. a big day for the mother, elaine hughes, hopefully you're seeing video of her right now. she got to read off names during this memorial ceremony of the victims including her son's name, chris hughes and she told me that was a check off my bucket list. i wanted to do that for my son. a very big day for her. but i also talked to them how this year, this anniversary of 9/11, is different than any of the prior anniversaries. here's what they told me. was today different than the tenth anniversary of 9/11? and if so, how? >> i think this year it was, i felt better, mostly because there were no politicians here, no big fanfare and it was for the people. >> reporter: that's what i thought. >> just for the people. and you could feel everyone's presence here. >> reporter: that embodies

hughes read her son's name. it was very emotional. they lost their 30-year-old son chris. floor of the south tower. and you know, even eleven years later, carol, for them it's incredibly hard. i want you to take a listen to bob hughes, and what he had to say when i asked him this morning about his son chris. tell me a little bit about chris. >> well, it is really, you know, a fun-loving -- i don't know why -- >> very hard. >> he was a very really, you know, loved the outdoors, a fun-loving type of guy, you know, always wanted to work in the financial sector. unfortunately he worked in the trade center. but he was a real outdoors type of guy. you know, great family, you know, son. there's a lot of things you could say. but he loved the outdoors. >> and you know, carol, he also told me that there's a much bigger message. he said what he wants people to remember today, and every anniversary, is that we will never be beaten and that's part of why he and his wife come here every single year to remember their son. >> so touching. thank you very much, poppy. vice president joe bid

. >> paul hughes. >> chris robert hughes. >> susan huey. >> robert hughes, jr.. >> john humbard,, jr.obert hughes. >> kathleen anne, hunt casey. >> lamar holt. >> and my big brother, louis jimenez, jr.. we miss you. i love you and i want to give a special shoutout to friends, family for support during these tough times, keeping us strong. thank you. >> william christopher hunt. joseph gerard hunter. and my uncle, donald joseph reagan. a firefighter from rescue 3. he was a well-loved son, brother, husband, father, now a grandfather. cousin and friend to many. thank you. >> robert r. hussa i was born wi. without shriners hospitals, my life would be completely different. they gave me my future back. send your love to the rescue. donate to shriners hospitals, today. till you finish your vegetables. [ clock ticking ] [ male announcer ] there's a better way... v8 v-fusion. vegetable nutrition they need, fruit taste they love. could've had a v8... ♪ [ female announcer ] life is full of little tests, but bounty basic can handle them. in this lab demo, bounty basic is stronger than the leading