here is chris livesay. >> reporter: jubilation and pandemonium that could only be inspired by one objectrld cup trophy, as france paraded it through paris after its victory in 2018. the holy grail of soccer was born here in this italian workshop outside milan in 1971. unlike its predecessor, it was designed to be filmed and photographed from all directions as overjoyed players would hoist it into the air over the decades. west germany was the first country to win the honor in 1974. since then it has been through r the winning team has savored victory, it gets to keep a replica while the original is sent back to the factory in italy red the artist. >> it is not ruined, it is loved. we fix like the small scratches on tscratches, we engrave the base with the winning team. it is love signs. >> reporter: love signs reflected in 18-karat gold, measuring 15 inches and weighing 13 pounds, depicting, she says, the world held aloft by two angels of victory. it is a double-edged sword for these craftsmen, proud italians forced to swallow defeat after their country failed to qualify for this year's