well, not if you're bay area entrepreneur chris mittelstaedt. during the dot com era of the 1990s, chris saw firsthand just how unhealthy workplace dining had become and decided change was in order and it was time to put fruit to work. >> we asked people what they wanted to see most, and they said, gosh, if we could eat something healthy so we could avoid this junk food, that would make our lives a lot better. so my friend and i thought, why not deliver just something as simple as bresh fruit and see how that works? >> to get his grassroots business up and going, chris goes to evy measure, even dressing up like a banana on the streets of san francisco, all to be taken siously. >> hi, would you like a banana today, sir--a free banana from the fruit guys? >> sure. > we deliver fruit to offices, keep employees healthy at work. free banana from the fruit guys? we deliver fruit to offices. >> thank yoe. thank you. >> yeah, grab a banana if you'd like. free banana today? >> a simple concept to some but also a hard sell for some of us. studies show that