. >> so we have travel, the economy, and in this book by chris mooney about science america. >> he wrote a book couple of years ago called the war on science which was a bestseller. now he's moved to the idea we problem of scientific literacy in this country and i think the argument he was making that when you read the front page of, you know, a daily paper and look at the problems the country faces, an enormous number of them are scientific problems or i should say problems at have scientific solutions and one of the things we are struggling with in the country is we don't have the capacity or infrastructure to build scientists who can help solve these problems. so this is an argument saying that we need to increase the scientific literacy in this country and that includes obvious things like a bridge education system but also means scientists have to do a better job of talking about scientific solutions and accessible terms for the public. >> now dimension that this is the convention where people come out and talk about their fall books, fall being the biggest season from the industry