that is, until one customer, chris myers, asked what seemed like a very odd question. >> i looked aroundre enough there's a million dollar ferrari sitting out there, right next to a 2010 camry. i'm like that's kind of interesting. i talked to pat and i said, well you charge more for the ferrari, right? >> when pat told him they charged the same hourly rate for any customer, chris said he was surprised because there's such a great difference in skill level needed to work on the two kinds of cars. >> it's not the type of problem that says oh, my god i'm going out of business tomorrow but it's a problem. >> he loves finding overlooked opportunities hidden inside accounting numbers. >> we have people who are tracking the wrong numbers in their business. maybe they're looking at what type of word of mouth feedback you receive, when in reality, they should be looking at is return of purchases. >> chris is a self-described numbers geek. he offered his program to help the ritz brothers understand which numbers have the greatest impact on the value of the company. >> what they saw was they were n