. >> our first expert was chris myers. he's the denver based founder of bodie financial software. >> what we did was sync up your accounting system quick books with our product here, which will give you a broad overview of your business. >> chris ran joe's numbers. and they're good. but he found that with just a few small tweaks, the valuation would increase exponentially. >> with a few small adjustments that are actually pretty easy to do, we'll see that you can actually create quite a bit more value in the business. we can go from the 700s all the way up to potentially $1.2 million just by making a very small change. >> with chris' analysis of joe's financials, together they created a road map to boost the value of the business. >> what do we need to do? >> that's what helen is here for. she's going to help take this road map and really translate it into something tangible. >> that's retail sales expert helen. she's a partner at san francisco based newport board group, where she advises ceos at top national retail chains