. >> our first expert was chris myers. he is the denver-based founder of bodi tree financial software. >> what we went ahead and did was sink up your accounting system, quick books, with body tree, which is our product here, which will give you a broad overview of your business. >> chris ran joe's numbers and they are good. he found with just a few small tweaks, the valuation could increase exponentially. >> a few small adjustments that are actually pretty easy to do, will see that you can actually create quite a bit more value in the business. we can go from 700s all the way up to $1.2 million just by making a very small change in how you do that. >> with chris's analysis of joe's financials, together, they tr created a road map to boost the value of the business. >> that's what helen is here for. she is going to take this road map and translate it into something tangible. >> this is helen, a partner at san francisco-based newport group. she advises ceos at top national retail chains. >> the silver business is doing almos

reporter chris williams from our affiliate station wchs has more. >> reporter: carrie myers likes pursese corner store in ripley, found one she liked and bought it. but when she looked through the purse at home, she found out she got much more than she bargained for. inside was a purple heart and a picture. >> just awestruck. >> reporter: the back of the medal is inscribed with the name james f. snead. myers started looking for snead's family on facebook, but she didn't have any luck there. >> i've tried, you know, going locally through the phone book and through, you know, personal and nobody seems to know. >> reporter: myers has had the medal for about two years now and has had no luck finding its owner for his family. now she's hoping getting the story out combined with the power of facebook will help. myers says it's a mission she's determined to accomplish because many members of her family have been in the military including her cousin jessica lynch who also has a purple heart. >> they would put their life on the line for somebody like me for my family, for my kids to be able to li

chris christie, ben stiller, kacey musgraves! and the roots right there, ladies and gentlemen! stay tuned for "late night with seth myers."m 30 rockefeller plaza in new york it's "late night with seth meyers." tonight -- carson daly,