joining us is chris palmeri, who helps us cover netflix.ow competitive would you say this price tag is? >> very competitive. this was a lot lower than people anticipated. seven dollars a month is one dollar below disney's eplus. one dollar below hulu. three dollars below hbo max. this is netflix putting a stake in the ground and saying, we are here to get more customers. emily: talk to us about the bigger picture and how this will play out. we are talking about a sea of streaming services. so many options in terms of where to get your content. is it really this price that gives netflix that much more of an edge? >> this is a big moment in the evolution of streaming. netflix's reed hastings file having ads on his service for he thought that not -- service. he thought it was a big differentiator, and it was. we have now seen the whole industry of all towards having various options. hulu has built a multibillion dollar business with advertising. and potentially that will be the same as netflix. so, everyone now has these different plans gettin