in this learning from the pros we sit down with ceo chris rondeau. he tells us how letting the dust settle and focusing on what you're good at has helped the brand grow. >> focus on what you're really great at and do that right 100% of the time customers will be happy with you. >> i think you can't be the master of all. we got rid of aerobics juice bars and spinning classes and day care and we had that back in the early days. what we started every day there was moving part and we were disappointing more members than you were really servicing. we had the courage to take it out. doesn't happen. all of a sudden our members were always happy because you couldn't let them down we focused on what we did perfect. >> it's hard to hold back. you've got to let it go out and let the dust settle a little bit to see what really sticks and not stick and see how does that work for your particular business or my particular business here that benefit us you know. i think it let it go out there, first, don't jump on it real quick. people are going to gravitate towards