here's editor chris rovzar. reporter: i was just there two weeks ago.ub, a private of that has restaurants, meeting areas, lounge areas, and a very cool nightclub downstairs. it has been hot since it opened in 2012. carol: it is a private club. reporter: a private, members only club. only certain people can get through those doors, and that makes it even more cool. recently they announced they are going to move to new york and take that format, which costs them $50 million to build it in london, to here in new york. carol: members only clubs have been around forever. reporter: totally true. london, new york, a lot of pleases have these private clubs that are members of only. you go in, oftentimes you have to wear a blazer. they have health clubs, fancy dining rooms, but have become kind of old-fashioned and they aren't super fun. the thing with this and soho house is that they really went for a younger audience. the entrance fees are in the $2000, $3000 range as opposed to much higher for some other clubs. because of that they are attracting a really co