. >>> hi, my name is christa de hagen and i work at motion loft. we're the first private sector company to partner with san francisco in the open data initiative. most loft provides pedestrian vehicle information in san francisco as well as other cities, but we have only partnered with san francisco so far. in real time as well as over time to show trends in traffic. and i think basically what i would like to speak to today is the importance of somebody who is going to be in charge of the data because what we found is that you can have all of this data, but if you don't have somebody looking at it and somebody utilizing it, then it's pointless and it's just hanging out there. so, i think this is very important, to have somebody kind of organizing different departments as well as just kind of, you know, facilitating the communication between the government as well as -- between the government and the people that the government is serving and are presenting. and having this information out there, such as what motion loft -- sorry -- on having the inf