pietro beccari is chairman and ceo of christian dior couture.s it been like finding new ways of presenting them? we found a new way with the picture and with immense show —— with the couture and the men's show, we did a digital show, but this was not a digital show, it was a physical show. it was the same atmosphere that we have right before any physical show, the artist has to perform without the safety net, you asked to their and you have the same pathos, anxiety and adrenaline that goes on before a show. we were very glad to be the very first one bringing back a physical show in the world of fashion right now. we did it against all odds and against all recommendations, in a way, it was an investment, there was uncertainty about the rules, but we did it with huge success so we are very about the rules, but we did it with huge success so we are very happy. it is significant it was christian dior doing that, christian dual started just after the war and the same attitude, the same optimism for the future of our funder, i felt that yesterday nigh