it is work, olivia. ,'m here with christie hefner the founder of hatchbeauty. great to see you. have to do my duty here and say i'm the chairman of hatchbeauty. olivia: you are very involved. you are basically taking products from manufacturing to distribution. christie: yes. ist they are very adept at using consumer insights to find where there is a space, particularly for large retailers like trader joe's and costco, and creating proprietary brands and the formulas and products and ingredients and the distribution strategy. i love brands, as you know. i met the principles three years ago when i was still doing work with -- i hired them as a resource in the beauty personal-care space to do creative thinking. i was very impressed by their ability to combine smart business strategy with creative thinking about brand positioning. them.ed in touch with 1.5 years ago, they asked if i would join with them to take the company to the next level. i want to work with people i like to hang out with, who are smart, where i can add value. betty: are you helping them raise money? christie: w