center for journalism on the current state of technology and then to noam's right into my left is christina couch. chris couch i had the absolute pleasure of working with for several years now. >> she's the coordinator for the communications forum. the intersections of technology and psychology and her bylines appear in nova net technology review. the company coexist with "wired" magazine. we have for your convenience all of the twitter handles on the board @noam cohen and @couch cf. and without further ado i will turn it over to them. in addition to noam's look we have book that jeff co-wrote with the head of the m.i.t. media lab called whiplash which is also a great book. those books are available immediately afterwards and noam will be here to sign. >> thank you. we are so excited about this panel. if i feel like it addresses a lot of really important issues. i would encourage you to buy the book. it's a great book. first of all i want to start off this panel by talking about the central argument of the book and correct me if i'm wrong here, is really the disruption and individualism to silico