allow users to store medical records or at least stream them through the health app cnbc reporter christina farr to jeff williams who joins us now hey, christina >> hey so john, this is a big deal what apple is doing it is a little like how you can see bank records on the go they're saying let's make it that easy with health information, not just things like the steps you can now see on the health app on your iphone, i am talking about lab reports, immunization records and so much more this will be readily available to you in the palm of your hand. this is a huge deal. we have seen companies like google and microsoft try to do this before in the past and struggle apple is saying we finally made it easy for consumers, and as jeff williams, the coo told me yesterday, it is the right thing to do that will finally give consumers the right to own and not just access their own medical information. and that can save lives. >> i see christina, is this going to actually reside on the phone at what point will apple have access hypothetically to your and my health information? >> that's a great question on

that this is a way for amazon to start kind of figuring this out and from there to expand it christina farrn cnbc.com has noted that amazon has explored creating its own internal pharmacy manager a lot of people will be wondering if this is the first step bezos is promising on the health care space we've heard so little from them. >> by the way, is this the plan that they've been working towards or is there something else in the works for amazon, too? >> moving into supplying hospitals with medical supplies. the big question is, would they be selling drugs >> would they be happy not doing that i expect not the first launch into the space is not proper. again, as we said earlier, does that mean they're willing to make zero margin is that a bigger threat to the existing players we'll have to wait and see. >> it's a not for profit that is going to serve these companies at least in the beginning? >> that's what the two-page press release says >> it's not even two pages we are filling in a lot of blanks. >> we will keep following this very important story. >> not the only one filling in the blan