. >> christina smith is a mother of thee. used to manage a subway sandwich shop, worked at a commercial dive store, then she went back to school, got al dega shift supervisor a shell plant in deer park, texas, making good money. >> my dad's exact words were, d, you hit the jackpot. >> the petroleum industry estimates foich15% of its workf is female and only half that reach the executive level, like lori freeman, a general manager in the gulf of mexico. >> i personally set the bar high for myself, so a lot of the challenges that i think i went thgeugh were chall that i set for myself. >> now big oil is going big on hiring more women. helping themus is indy veteran katiemaynard, who vividly recalls a remark made by a man sitting nexto her on a flight. >> he said what's a pretty young lady like you doing in a dark, dangerous business like oil and gas? >> she decided to create pink petro, a for-profit company funded byhell andthers to reach out to women who may have never even considered a career in energy. >> the outreach to wom