christine brennan, "usa today" sports columnist. we mentioned earlier in this broadcast that nike, in a statement, is standing by, at least it sounds like it, they support and are standing by tiger woods. what's your response to that? >> well, no surprise at all. in fact, it would be stunning news if nike said it weren't doing that. nike, we have to remember, is the company that signed tonya harding after the attack on nancy kerrigan. they will throw money at anything. the key ones for me are accenture and at&t. the other day i tried to reach both of those, jim. accenture i called in the morning and again five hours later. accenture is be a tiger. you see it in all the airports. it's so embarrassing right now. and the spokeswoman never, ever got back to me. nine hours, no phone call return. they acted as if they didn't even know who tiger woods was. >> so are you suggesting they're on the fence? do you think they're on the fence at this point? >> well, i guess after nine hours not returning a phone call with the question i asked, ar

our expert panel, sports columnist for "usa today" christine brennan, and david ducek. here with me in los angeles, my friend howard bragman, celebrity pub cy publicist. howard what you do you think? i know you're critical on how he handles this from the beginning. you want to get in front of this story. he's behind this from the get-go. >> this has been a textbook case of misery for tiger woods. when i look at pr, it's like a doctor, what's the result that you want at the end? if i'm tiger woods, what i want is this story to go away more than anything. and this act he did today is making this is a much bigger story as opposed to a smaller story. and anything that makes it a bigger story has got to be bad from a pr point of view, jim. >> jim: christine brennan, what's your take on this announcement. were you surprised? >> i'm surprised. i'm glad for tiger in the sense it sounds like he's addressing this issue and meeting it head-on. yesterday in a column, i wrote he should take six months or a year off, i know that sounds harsh and shocking to sports fans and the people

and in washington, christine brennan, "usa today" sports columnist and a commentator for espn as well. but, first, tiger woods admits to personal sins and being far short of perfect in a statement posted on his website. here are the comments. i have let my family down and i regret those transgressions with all my heart. i've not been true to my values and the behavior my family deserves. i'm not without fault and i'm far short of perfect. i'm dealing with my behavior and personal failures behind closed doors with my family. those feelings should be shared by us alone. although i'm a well-known person and have made my career as a professional athlete, i'm dismayed to realize the full extent of what tabloid scrutiny really means. for the last week, my family and i have been hounded to expose intimate details of our personal lives. the stories in particular that physical violence played any role in the car accident are utley false and malicious. elin has always done more to support our family and shown more grace than anyone could possibly expect. no matter how intense the curiosity of p

christine brennan criticized tiger's statement at the start of your show.isn't tiger correct he is dealing with a personal private matter? >> larry: technically, why is it our business? >> i think it is because, a, he wants a hundred million dollar a year in endorsement, $90 million a year. he says i'm a good guy. pitches the family guy. he runs a school, we're supposed to believe he's a terrific guy and he's messed up here. >> larry: we're short on time. if gillette has a commercial to run tomorrow, do they run it, with tiger shaving? >> absolutely. i disagree with the premise that because tiger or any other athlete has unique and extraordinary athletic prowess they give up their right to privacy. this is the media's prurient interest run amuck. this is a private story exploded into the public air waves because we're fixated with scandal. at some point, here's hoping america gets scandal fatigue and we don't see this kind of coverage. >> larry: well said. we have a great show coming tomorrow night. thank you all very much. tomorrow night, jobs, there's a m