joining us live to break it all down, consumer travel reporter at the new york times, christine chungchristine, thanks for joining us. >> thank you for having me. >> i saw you wrote a whole article about this in the new york times. so i got to ask you, why is southwest, after some 50 years of doing this? and correct me if i'm wrong, but i think they're kind of the only major airline doing this with the open seating after all this time. why the change? >> yeah, they did have this policy for more than 50 years, and it's something that they have really been proud of and said differentiated them from that of other airlines, it seems like they're making these changes for a number of reasons. the biggest one being that they're really struggling financially lately, this is a bid to increase revenue, they need the cash bad, the other thing they say is that this is in part a response to what passengers reportedly want. they said some 80% of customers that they surveyed said that they actually supported this change. >> okay. so let's dive a little more deeply into this. right? 80% of the custom