here again is -- that is not christine frederick but that is someone who looks like christine frederick. the start in the late 19th century but take on an expert-driven advice. the new housekeeping efficiency study in home management. household engineer and professional consultant. one question we might pose here, i think it's clear how much frederick is indebted to spun like taylor. right? but how much has changed in the envisioning of the household from the time of the beacher sisters in the 1860s to this moment? what's changed and what's remained the same? nothing is every totally a break with the past, we might say. what strikes about you this? >> she has taken this idea of the scientific method and applied it to make it as efficient as possible and saving time in everything way and everything is planned out. at the end i was interested when she threw out this is why this is so important and women are leaving -- becoming mothers to join the work force and that's slil because housekeeping is so important. that reminded me of the beacher sisters. it was her taking the new methods but

here again is -- that is not christine frederick but that is someone who looks like christine fredericke start in the late 19th century but take on an expert-driven advice. the new housekeeping efficiency study in home management. household engineer and professional consultant. one question we might pose here, i think it's clear how much frederick is indebted to spun like taylor. right? but how much has changed in the envisioning of the household from the time of the beacher sisters in the 1860s to this moment? what's changed and what's remained the same? nothing is every totally a break with the past, we might say. what strikes about you this? >> she has taken this idea of the scientific method and applied it to make it as efficient as possible and saving time in everything way and everything is planned out. at the end i was interested when she threw out this is why this is so important and women are leaving -- becoming mothers to join the work force and that's slil because housekeeping is so important. that reminded me of the beacher sisters. it was her taking the new methods but keep

here again is -- that is not christine frederick but that is someone who looks like christine frederickrt in the late 19th

it takes on a more expert driven advice tone in the period.advic this is christine frederick. home management.y note the titles that she uses household engineer and professional consultant. so one question we might pose here, i think it's clear how h much frederick is indebted to pun someone like taylor, right? but how much has changed in the envisioning of the household, envisi sisters in the 1860s, right, to o this moment? what's changed and what's remained the ]xlsame? never nothing is ever totally a break from the past. rebecca? >> thist idea of the household -- make it as efficient possible.effi saving timeci in every way and everything is planned out. but at the very end, i was very he interested when she said, this t thi is why this is so important and women are becoming mothers to go join the work force. that's silly because housekeeping is so important. that reminded me a lot of the b beacher sisters. >> yes. ta >> it was kind of her taking these ideas but keeping the househ household keepingol intact. >> very nice.nice the end result is the same. the rationale for why

christine frederick. there are engineers even of desire. if we want to think about advertisers that way. and publicists. okay. there are engineers of politics as well. and this is where i want to begin today. because we're going to start with walter lithman. in all of these cases we see we all have recognized at the rather tight grip of prodseating a bit of engineers. take the reigns in a new way to 20th century and take charge in important ways of the culture itself. the people and the text we're going to look at today. frederick westminster abbey low taylor, 1911 christine frederick and efficiency engineer of the household in her book, the new housekeeping. john b. watson we might consider an engineer of a sigh i can and certainly behavior. famous for advocacy behavioralist, psychology, and walter lippmann. a young man, he's writing drift in mastery his first big book in 1917 but will become a kind of fixture of american pundit ri, political commentary. he is the an engineer too. coming right out of the progressive and prague notist tradi

christine frederick. there are engineers even of desire.ecause we're going to start with walter lithman. in all of these cases we see we all have recognized at the rather tight grip of prodseating a bit of engineers. take the reigns in a new way to 20th century and take charge in important ways of the culture itself. the people and the text we're going to look at today. frederick westminster abbey low taylor, 1911 christine frederick and efficiency engineer of the household in her book, the new housekeeping. john b. watson we might consider an engineer of a sigh i can and certainly behavior. famous for advocacy behavioralist, psychology, and walter lippmann. a young man, he's writing drift in mastery his first big book in 1917 but will become a kind of fixture of american pundit ri, political commentary. he is the an engineer too. coming right out of the progressive and prague notist tradition. in fact embodying those traditions. engineer of politics and public life. what do i mean by that. people like lippmann and his colleagues. here a im