. >> christine mcki, the founder and ceo of zippy ice in charlotte, north carolina, also wants to keep her customers happy, but set not easy. >> we are trying not the raise the prices for the customers and it might be inevitable if it keeps climbing, but we are trying not to do that. >> zippy's fuel costs are up 30%, and they say that they have no idea what is going to happen next. >> i don't want to say you are rolling the dice, but everyday as somebody in business, you have to have a little bit of faith. >> business that the si six-year-old company peaks in the summer, and so delivering the ice is a challenge. >> we rely on the lower gas prices at this time to pay the bills. it has been really hard. we are trying to skate by during these months. >> like the florist, zippy's trucks are consistently on the road delivering ice to places like gas stations, restaurants and bars, filling up both trucks can cost $400. >> traditional delivery and wholesale delivery and the delivery at the end of the day, i have to get the product to the customers. >> the price at the pump is not cheaper, and