christine osborn, the owner of the toy store, wonder works, says running a small business is more aboutooperation than ever before. >> it is truly about not competition. it's about camaraderie. >> marian i hey, the third generation of this store says the same. she says when the economy was down, she and her peers turned to each other. >> we need something. we need a call to arms. >> the result was charleston, south carolina's own buy local group. it's a group called low country, local first. >> i often tell people we're about preserving a people and a place. i think it gave a collective voice to the local businesses here in this community. >> executive director, jamie hailey says thinking small wasn't something a lot of people talked about in 2007. >> there was no -- nobody advocating for them, nobody educating the community why it was important. >> while trying to get started wasn't easy. >> nobody was working together to try to get that message out. we just did a lot of knocking on people's doors and saying, hey will you meet with me. >> since then low country local first has grown to