people like christine zuccarelli would get distracted at the mere thought of food. >> i don't care what's going on around me. i just care about what am i going to get and how am i going to get it? >> conditioned hyper eaters make up 20% of the u.s. population. roughly 50% of obese people, 30% of overweight people and 20% of people who are healthy weight. it's no coincidence that food manufacturers have engineered salty, sugary, fatty foods that help trigger what we crave. >> put it on every corner, make it available 24/7. make it socially acceptable to eat any time, make it into entertainment and what do you have? you have one of the great public health crises of our time. >> in fact, researcher has shown that fat, sugar and salt opens up the dopamine pathway, which is at the root of many addictions. >> for some of us, it could be alcohol or tobacco or illegal drugs or sex. >> there's my friend, i'd eat when i was sad or lonely and i have joking around, saying like ben & jerry were the only two men in my life when i was in high school. >> here's to making mornings better. >> the miniburge