he's christopher carani, patent attorney at mcandrews, held & malloy, and chairman of the american bar association's design rights committee. so christopher, how long do you think it's going to be before we see new designs other than the apple iphones that we've gotten so used to seeing? >>. >> typically these things will take about a product cycle or two cycles before we'll see something. remember, in this case there are two types of patents that are implicated. utility patents which protect the way things work and design patents which protect the way things look. in other words, their aesthetic. here companies competitors of apple are going to be challenged that they are going to now need to come up with new, different, exciting looking designs in order to catch the customer's interest. >> susie: but what about consumer choices. as you heard in our report app sell trying to get certain samsung gadgets off the market. what does this mean for consumers? >> yeah, this, when you have a design-- where we have that the jury decided that these particular device of samsung infringe the apple

he's christopher carani, patent attorney at mcandrews, held & malloy, and chairman of the american barplicated. utility patents which protect the way things work and design patents which protect the way things look. in other words, their aesthetic. here companies competitors of apple are going to be challenged that they are going to now need to come up with new, different, exciting looking designs in order to catch the customer's interest. >> susie: but what about consumer choices. as you heard in our report app sell trying to get certain samsung gadgets off the market. what does this mean for consumers? >> yeah, this, when you have a design-- where we have that the jury decided that these particular device of samsung infringe the apple patent, one of the remedies is damages which here they've assessed a $1 billion damage award, but also a determination regarding an injunction, in other words, a ban of the products from sale and importation to the united states. this decision is left up to the hands of the presigning judge. so in september 20, she will hold a hearing at that time, and