the bowens soon learn the rest of the collection is plenty valuable, too. >> lot 53, the 1911 christy mathewsonon? >> $30,000. >> $30,000. now $36,000. >> the scrapbook is broken into four lots for auction. >> $36,000. now to go to $38,000. >> i said to my children, "dad would have loved this." >> $60,000! >> and will said to me, "except, mom, dad would never have done it because he would have kept that book as long as he was alive." >> now it's a level playing field. >> my dad and i had been to so many sort of auctions like that, but never one of this magnitude. >> there are a few bidders in the room, but most are online and anonymous. >> the christy mathewson photo, which had some very spirited bidding... >> $2,500 more to you, sir. they're gonna help you pay for it, i guess. >> ...and went well beyond its initial estimate. >> $77,500 once, twice. done! it's yours, $77,500. give him a hand. [ applause ] moving along, this is a biggie. >> next on the auction block, that signed photo of "shoeless" joe jackson, the only one known to exist. >> it was fun and bittersweet, because it meant the stor