top 5 recall time biggest super bowl advertisers are anheuser-busch, hyundai, pepsi coe, chrysler and coca-cola the last decade, they have help push ad spending to more than $2 billion. companies are not just paying to reach customers they are also trying to inspire stockholders and intimidate competitors by playing a role in the biggest party in the country. i'm in new york city time square, and it's been transformed into super bowl boulevard. >> the adoze get strange, like this one, featuring david beckham runningaround nearly naked. these adds are like political campaigns for companies. that often start before the game via social media. >> it has been this escalating war, of entertainment and production values. and there's less and less of the original intention of advertise canning is actually to sell some product. >> actual political organizations are taking cues from fortune 500 companies and jumping on the super bowl bandwagon. elected officials will be acing ads on local markets on game night, public records show that michigan governor is spending $400,000 on a one minute ad and the con

coca-cola. they spent more than $62 million on super bowl ads between 2009 and 2013. they often win the connate for cute with the adorable polar bears. >>> number four chrysler. in four of the last five super bowls. spending more than 64 million. the big god made of armor was one of the most talked about. >>> number three, hundai. over the last five years it spent more than $67 million and expected to go bigger this year in listing celebrities for the first time. >>> number two pepsi. in addition to preferring game w they sponsors the halftime show. not bad for an $97 million tab. >>> the number one is an highser bush. it's all about the beer. they spent more than $146 million. the company often has the most talked about ads from the frogs to the guy screaming "what's up" last year they tugged at the heart strings with the collides dale commercials. i love them! i can't wait to see what they do next year. >>> we'll be right back with our two cents more and question of the day. economic mobility hasn't changed in the u.s., says a harvard study. do you agree? ♪ economic mobility the chance to climb out of the class you were born in to hasn't changed in this cou