know, you look into the automotive industry, and you have your automobile manufactures, so chrysler, gm, sol low, etc., etc., you have a lot of start-ups in the area, so it's huge. >> "the communicators" talked with huei peng at mcity. he's the director at the university of michigan's mobility transformation center which runs mcity. he's researchinged car safety and technology for 0 years. -- 20 years. >> guest: today's cars don't coordinate too much with each other except that you look at the size of the car in front of you, the brake light, the turn signal. that's the only communication. but communication can be so much richer and so much more efficient if we start to have a communication between vehicles and between vehicles and traffic signals. traffic can become much safer and much more efficient. congestion can be reduced. there are a lot of potentials. >> host: so, essentially, cars are talking to other cars. what kind of equipment? >> guest: yes. the simplest way to understand it is it's just like wi-fi. as a matter of fact, much of the fundamentals are the same. >> host: so you have this equ