. >> reporter: chuck biers agrees. the professor of public relations and marketing says sexual inu endos are damages even without facts or allegations. >> the unfortunate part is they tend to be more negative than neutral. >> reporter: people fill in the gaps? >> they fill in the gaps with a story that they want it to be. >> reporter: biers points out kaepernick's incident follows serious charges involving other players, but the professor says it doesn't always impact a team's image. >> unfortunately what we're seeing is such a wide-spread record of less than favorable behavior that the public is seeing not as a team issue, but individual issues. >> there's always going to be his side, her side. so it's going to damage the team's name, it's going to damage his name. >> reporter: in this case, the facts may actually outweigh the inu endosince the woman involved has not accused kaepernick of assault. >>> our coverage continues online on ktvu.com. you can read the police report in its entirety. look under the top story ta