-lemonis: chuck handy.f i hear swim by a guy's name, i might start thinking, "why is he creating swimsuits?" mary lou: what about michael kors? woman #8: but michael kors is a purse versus a swimsuit. it just -- do you get what i'm -- do you see where i'm going towards? stephanie: you buy spanx 'cause it's made by a woman for a woman, right, because she understands. -woman #1: exactly. lemonis: look, the focus group didn't hate everything they saw. what they do like is the fit of the suit, the fabric, and the coverage it gives. but they thought the designs fell flat, and they didn't love the name. i need something that's gonna wow people, something that the buyers, both retail and wholesale, will say, "i've never seen this before. how do i get it on my shelf?" thank you, ladies, very much. mary ellen: thank you so much. ♪ lemonis: how are you? we are here to see lisa and kate. they're expecting us. i had one more stop for the family while we were in los angeles. i wanted to take them to nydj, a very large m