co-founder chuck runyon tells us why business is always about people and why we all need to play more in this "learning from the pros." ♪ >> i love the quote that leaders don't build a business, leaders build people. the people build the business. you have a great idea, but you have to hire the right people and empower them to execute on the business. we place a great deal of emphasis on workplace culture, how we behave, what values we have in working together. so we really are very rigorous through the hiring process. we tried to get out of the scripted interview process. we ask questions that really want to get into their self-awareness, right. some mistakes they've made in the past. we really want to kind of break that down through a very lengthy interview process. we want them to maybe get on a white board and give us some of their strengths, weaknesses, opportunities, and threats. we'll ask them to videotape themselves or put a powerpoint together, do some type of clever youtube video to show their personality. to give people greater purpose, i mean, combining your heart power wi