co-founder chuck runyon tells us why business is always about people, and why we all need to play more in this learning from the pros. >> i love the quote that leaders don't build a business, leaders build people. and then people build the business. sure you want to have a great idea. then you have to hire the right people and power them to execute on the business. >> we place a great deal of emphasis on workplace culture. right. how we behave. what values we have on working together. and so we really are very rigorous through the hiring process. we try to get out of the scripted interview process. we ask questions that really want to get into their skefl awareness. some mistakes they made in the past. so we really want to break that down through a very lengthy interview process. we want them to maybe get on a white board and give us some of their strengths, weaknesses. we will ask them to videotape themselves, put a powerpoint together. do a youtube video to show personality. to give people greater purpose, i mean, combining your heart power with your brain power, and they will go the