with me is iain anderson, founder of the international communications agency, cicero group.to have you with us. the joint front pages of the figaro and irish times, when you see the images it gives you a real sense of how devastating and how far is x of these fires increase being felt. —— effects. 25 victims huddling together as they were found, victims sitting in their cars as these enormous fire was the hit people. the pictures are really tell the story this morning. already a massive international relief effort going on, having literally seen hell on earth, the weight to say it, it looks to be obliterated by this, mati. a result of the very dry summer mati. a result of the very dry summer here in europe and there are are deep questions as to why the fire started in the first place. the response has seen lots of european countries pull it together under the eu wide agreement. water dropping planes from spain is, others including italy offering supports but their ability to help ease stretch because of wildfires in other places like sweden. there is a strain on the ability

with me is iain anderson, founder of the international communications agency, cicero group.