i'm cindy cobby and i'm with the state department in the u.s. agency which used to be part of public diplomacy. i've been doing this kind of thing for a while. i have a lot of issues i work on. one of the things i've noticed it's a pretty common trend through getting people to change their behavior is -- and this is going to sound crass and i'm sure it's an economic advantage. yeah, you can stop discrimination because it's the right thing to do and yes, it is but it's also economically beneficial to do so. it's economically beneficial to stop using police or armies to fight wars. it's economically beneficial to use that municipal in other ways. it's economically beneficial to listen to the input of all kinds of brains. we've finally started listen to the women and other countries need to be told and it ought to be a message. not only should you do this because it's the right thing to do. part the reason america, even though we have our problems is strong is because we listen to input from all kinds of people, ugly people, pretty people, fat peop