by cindy crawford.al appearances from some of your tv favorites sharing their number one skin saving secrets. (male announcer) plus, a stunning before and after story from today's special guest, lori loughlin. (female announcer) at age 52, the star of full house and much more says her skin seems to be looking not older but younger thanks to friend and supermodel cindy crawford. (lori) i really do feel like my skin has been restored and i've traveled back in time. (male announcer) could it be the fountain of youth we've been waiting for?

announcer: right now, it is all new -- a paid presentation for meaningful beauty by cindy crawford. >al appearances from some of your tv favorites sharing their skin saving secrets. >> plus, a stunning before and after story from today's special guest. lori loughlin. >> at age 52, the star of "full house" and much more, lori loughlin's skin looks younger thanks to friend and supermodel cindy crawford.

a paid presentation from meaningful beauty by cindy crawford. (female announcer) with special appearances from some of your tv favorites sharing their number one skin saving secrets. (male announcer) plus, a stunning before and after story from today's special guest, lori loughlin. (female announcer) at age 52, the star of full house and much more says her skin seems to be looking not older but younger thanks to friend and supermodel cindy crawford. (lori) i really do feel like my skin has been restored (male announcer) could it be the fountain ostay.

notice that famous cindy crawford pepsi commercial features the can more than the girl. >> is that a new pepsi can or what? >> reporter: if you ask fans what they want, the answer is usually the same. >> humor. >> comedy. >> funny, funny. >> reporter: he warns funny ads can backfire in a big way. >> the people of tibet are in trouble. >> reporter: like one of the biggest super bowl bombs ever groupon save tibet widely criticized as tone deaf from transitioning to saving tibet to saving money on tibetan food. >> they did not go back to the super bowl the following year because of it. >> reporter: the best ones kept people talking like the darth vader ad and one that aired once during the super bowl and never again. one of the biggest talkers leading up to this year's big game is the big lebowski after this video leading to speculation about what be advertising on sunday. >> it probably will be the one ad that people will be talking about. >> they'll be talking about a lot. i like the one you have killer skin. >> and that 1984 apple ad in 1984 and now they're the biggest company on ear

those alongside heartfelt sentiments from models and mousses like cindy crawford, naomi campbell andying, karl was brilliant, he was wicked. he was funny, he was generous beyond measure and he was deeply kind. i will miss him so very much. lagerfeld, who famously lost 90 pounds in 13 months, even authoring a book called the karl lagerfeld diet, sat down with our diane sawyer on "gma" in 2002. >> and did you ever fall off the wagon? >> no, no. i have lots of discipline and i have a very fascist mind with myself, not with other but myself i'm a fascist. >> reporter: and while the fashion icon clearly adored women, he rarely held his sharp tongue, famously calling adele a little too fat and chiding meryl streep for her cheapness after lagerfeld said she turned down one of his designs. >> fashion has to go with time. if fashion doesn't go with time, fashion would be lost. >> reporter: but lagerfeld did have a softer side and was a master of maxims, collected in a 2013 book, "the world according to karl," where he acknowledges he's very much down to earth, just not of this earth. lagerfel