would be interesting to see if next week at republican convention, who are these people, john and cindy mccain, i never heard that, these people. i'm talking about, i heard it from, i heard jud woodruff say that and i love judy woodruff. i herder say the use the words, these people. for african-americans, i myself birashal, my father is black, my mother is right. i consider myself a black man. to hear that word, just, these people, i don't want to hear that. you know, so, it definitely was a passionate project of mine. and so when i woke up the morning of that docratic convention i said this is the first day i will write and write for 71 straight days. i kind of held myself hostage i had had to write for 71 straight days. each chapter in the book is a. they have a different theme. a lot of people, remember, lipstick on a pig is theme for the day. and so, it was a very fascinating interesting project. if i hadn't self-published i don't think i got it out in time. most of the publishers wanted me to wait at least three months. >> explain the self-publishing process for us. >> for me, it was, it'