then you hit another finite time cingular date. it would collapse and you would have to-- the .-dot ended up in the wrong place. so, you have this idea that you would continually have to reset the clock. you have to make a major paradigm shift to have open ended growth. there's eight dram to maintain open ended growth to do this and that is in fact what we have done. innovation has gotten us out of it and this is data, not by me. not my data. i mean, i found this-- it is how many years it took each one of these technologies to have 10 million customers. just a way of getting a metric to ff things are and gets quicker and quicker. you do it in less and less time following this idea or this, this is not mind you-- mine. you can see this following what this is to set the stage, this is how long ago this took place. it was a billion years ago we invented cells or self-involved and it took a billion years for them to actually evolve. a very long time to make the shift a long long time ago and now down here the internet took over 10 years and only happened about 10 years or. you can't