i smell a cinnabon here. true that you guys put fans in all the stores to blow it right down through the airport? come on. >> no. everyone asks us that. >> i've seen those fans. come on. >> no fans. >> that's just from us baking, our ovens are right up front. what's hidden in restaurants the ovens and baking equipment. cinnabon it's right up front on the line. you know everything is hot and fresh out of the oven. suns we open those ovens constantly that aroma wafts and temps travellers and shoppers every where. >> first let's talk about how many new stores are you opening a year? >> we should open anywhere from 50 to 70 new locations worldwide this year. and that growth is happening not only in the united states, but in russia, the middle east. >> all company owned. this is not a franchise, right? >> almost all franchised. >> almost all franchised. even abroad. >> absolutely. >> and the other thing that seems to be happening from what i gather i see your brand pop up in the consumer market meaning at the supe