but first, find out why the plug was pulled on circut city. that's next with bill moller, after this "in the know" message. w you remember circuit city? i mean, that business was big - starting out as a mom & pop for a number of years until the mid 90's, it was the best performing company on the fortune 500. 3 years ago it went bust. so, what happened after it was liquidated. let's talk with alan wurtzel. he is the son of the pop who founded the little tv & appliance store in 1949. as a 52-year insider, including a stint as ceo, he has now written the book, "good to great to gone: the 60-year rise and fall of circuit city." so mr. wurtzel, what did happen? > > well, it happened in four stages. between 1995 and 2000, best buy and world mart and the other mass merchants began catching up with us. we did not change our store format. and by the end of the decade, we were number 3. my successors, nick's successor, understood there was a problem, but it would have required a huge investment in remodeling stores and retraining salespeople, etc. - chan