ckstarter,her -- ki ofy sold 10 million bottles wine last year. >> is that a lot? is more than one dollar per bottle. talk to us about this business model. >> we are crowd funding winemaking. americans pay about twice as much for their wine as europeans. the winemakers are giving us a tough deal. heardave always winemaking is a hobby for rich people and it is not profitable. >> that is true. is, "the way to make a small fortune is to start with a large one." thatwas going to make joke. your business has some serious numbers behind it. .ou have members that pay up do they subscribe to a goticular winery or do they across -- >> we have 200,000 around the world who put up about $18 per year. the numbers make about 10 million bottles. the business is only five years old. it is growing rapidly. >> for the independent winemaker, how profitable can this be? >> most of them are barely making money at all. they get to make some proper money this way. the flipside is that they can spend 52 weeks of a year making wine. right now, you spend 17 weeks, which is a bum deal. >> ta