it's called the claiborne. the first theatre where african-americans were able to go into the front door. oh, really? yeah. - wow. so we're still living with some of that history, right? when we first started doing this work, we had to combat a lot of, you know, not so great activity that was happening. for a while, it was just a dumpsite. people would dump stuff. a lot of houseless encampments. yeah. so one of our first things was just about cleaning it up and making it more...i mean, there's a lady right now walking with a baby. you wouldn't see that before we started cleaning up. oh yeah. over there. the family there? yeah. you know, so just making it more hospitable for commerce and just doing something for these businesses that have struggled for so long. so tell me about the demographic of this neighbourhood. what is it like now? so, claiborne quarter neighbourhood is still about 84% african-american. 18 000$ is the median household income, which is horrendous. how would this project contribute to this is