claire atkinson is chief media correspondent at insider. help us understand why cnn thought this was a good idea and why it came off the rail so quickly. it's really easy to answer that question, there were two management teams who wanted different things. warner media had wanted to launch the streaming service, they had conceptualized the idea, they brought in all this talent from other networks, spend millions of dollars bringing these people in, all the while you had the management at discovery say, not being able to say rather, that they didn't want this service they didn't see it as viable, they didn't think it would be profitable and they wanted to wrap news into a larger bundle with news, sports, movies and entertainment and it wasn't their vision at all. help us understand. and what this product was well it existed. i'm sitting in the us, and open up my phone on my tv, what do i get? you would get a couple of different things. it was billed as a little bit more lifestyle. it wasn't necessarily the breaking news that you would see on

let's bring in oliver darcy and claire atkinson and in washington ckara swisher. kara, first to you. you have interacted with elon musk many times over the years. what are his intentions for twitter? >> he likes to tweet so that's what he's doing right now. i mean, i think his intention -- it's an interesting question. everyone thinks he has full power over twitter, he is one board member of many. he's just being elon which is to do things like polling, he just tweeted that they should take the w out of twitter which you can get that joke. this is just the way he operates which is to be, you know, hey, look at me, these are some ideas, making loud noises about things and that's his way of influencing people, but he doesn't actually have an ability to make any real changes without a lot of people involved. >> so the questions, the hopes and the fears that he's going to come in and overhaul twitter's policies, let anything go on twitter, remove some of the rules of the road. you think that's not likely? >> well, i don't know. i just think he has to persuade people.