cut forward three centuries, and claude shannon, i'm arguing, was doing exactly the same thing with thed "information". he had in his hid, not just shannon, but other telephone engineers, the idea that they were dealing with something real. they were dealing with it when they sent it up and down telephone wires, and it wasn't exactly words, and it wasn't exactly characters. now, a typewriter uses characters. a scribe writes words. when you talk into a telephone, you are speaking in words, but what exactly is going up and down the telephone wires? shannon knew it was electricity. it was not satisfactory to say we're dealing with electricity either. there was something else, not electricity, not words, not characters, what was it? well, we know the answer. the answer wasn't orve. >> host: right. >> guest: shannon was not the first person to start using the word information, and information was not the only word he used. sometimes people talked about intelligence. there's an early letter where he writes 20 one of his teachers that he's doodling around trying to work on a general mathematic