as an opt-out program which means that upon the date that cleanpower s.f. is ready to begin serving customers, customers do not need to take action in order to begin receiving cleaner energy. we participate that pg&e will engage in an aggressive marketing campaign and to encourage our customers to opt out. a letter agenda item, i believe the city attorney's office is here to describe a regulatory activity that is underway to try to reduce the ability of the incumbent utility to actively market against c.c.a. i won't get into that here. i did want to note that we are also planning our own informational outreach design to counter any misinformation that maybe sent from pg&e that we might expect to see. if you look at the timeline in the memo that was provided to the commissioner packets, you also see that we would be issuing opt-out notices prior to the automatic enrollment period as required by state law that created c.c.a. that generally concludes my status update. before i introduce a member from power choice who is here today, now might be an appropriate

had exposure to the key decisionmakers that will be making the decision to stay enrolled in the cleanpower s.f. rather than opt out. commissioner vietor: thank you. chairperson mirkarimi: thank you, commissioner. commissioner ellis. commissioner ellis: i have a couple of questions. one and hoping you can talk a little bit more about power choice's specific experience in public power and endeavors in anything that relates to what we're trying to do with c.c.a., even with your answer, it was unclear to me, are you talking about the subs that were in the r.f.p. or are you talking about power choice's -- >> does power choice have direct experience in public power and i'll turn it over to kent palmerton to give a comment about his work with the power water pooling resource authority up north. kent. chairperson mirkarimi: welcome, mr. palmerton. >> thank you very much. and my role with power choice, i'm a co-founder of power choice and i have been here in california since 1985, grew up in the pacific northwest. in 1985, i began work with the northern california power agency, a group of 15 municipal