people list hobbies, adjectives, clee shaish. i'm successful, goal oriented.'m looking for my best friend and love and partner in best in life and laughter. >> doesn't do much to differentiate. if everybody says some version of the same thing. the point is it has no power. >> katz advice, do a little reverse engineering. instead of starting with yourself, start with what your potential date would find interesting and work forward from there. >> it's your profile. what is the person reading it thinking, you quit your job to protest living conditions in tibet. once we can tell stories and illustrate what our partner gets out of it. we make ourselves stand out from the crowd simply because nobody does this. and if you're a smart woman -- >> katz also insist that his clients broaden their search adding that the most successful career women make the mistake of only looking for a man just like them only better. >> where does that leave them? if these are women in the 95th percentile, that leaves them 5% to date. >> is there something that they're doing wrong? >> the